The whole thing, start to finish

How a renovation diary actually gets filled

Name: Kova Growth
Address: GB
Price range: ££

No jargon and no black box. This is exactly what we do, in what order, and what you’ll be looking at each week while we do it.

What to expect, honestly

The first ninety days

Anyone promising you a full diary in week one is either guessing or lying. Here’s the real shape of it.

Week one
Groundwork
We get on a call, go through your best and worst jobs, your travel radius and your capacity. You send over photographs of finished work. We build the ad creative, write the campaigns, and set up the enquiry handling in the background.
Week two
Live
Ads go live. First enquiries usually land within a few days. Everything gets answered inside a minute and qualified before it reaches you. Early numbers will look noisy — that’s normal and it’s not a problem.
Weeks three and four
Sharpening
By now there’s enough data to see which creative and which audiences are actually producing booked jobs rather than just enquiries. The weak ones get cut, the strong ones get more budget. This is where the guarantee window closes and where most of the improvement happens.
Month two onwards
Scaling
Spend goes up only where the numbers justify it. New creative angles get tested each month so the ads don’t go stale. Follow-up sequences get tuned based on what’s actually closing.

The unglamorous truth: months two and three are usually better than month one, because by then the campaign knows what works.

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What happens at each stage

Stage 01 — Get Seen

Ads that look like your work, not like adverts

Most renovation adverts look like adverts. Stock photography, a discount, a “free quote” button. Homeowners scroll straight past them because they’ve seen a thousand and none of them looked like anything they’d want in their own house.

Yours are built from your actual finished work — the kitchen you did in March, the loft with the good roof light. The copy speaks to what genuinely holds people back: what it’ll cost, how long they’ll be living in a building site, and whether you’ll still be answering the phone in week six.

Postcode-level targeting drawn around where you actually travel
Creative built from your own completed projects
Multiple angles tested at once rather than one advert and hope
Written to put off anyone hunting the cheapest quote going
Measured on jobs booked, never on clicks bought

Stage 02 — Sort the Serious Ones

A reply inside a minute, and the right questions asked

Speed decides this one. A homeowner who enquires at nine on a Sunday evening has usually messaged two or three firms in the same sitting. Whoever answers first has an enormous advantage, and it’s rarely the one who replies on Monday afternoon.

Every enquiry gets a reply inside a minute, whatever time it lands. It asks the questions you’d ask — what’s the job, where is it, when are they looking to start, what sort of figure did they have in mind. Anyone well outside your area or your price range is filtered out before they reach you.

A response within 60 seconds, while the lead is still warm
Scope, timeline, budget range and postcode established up front
Out-of-area and unrealistic enquiries filtered out quietly
Nobody goes cold because you were on site
What reaches your phone is worth the drive

Stage 03 — Get It in the Diary

Confirmed appointments, and follow-up that doesn’t give up

An enquiry isn’t a job. Neither is a quote. The money is in the follow-up, and it’s the bit almost every firm drops because there’s no time for it at half seven on a Thursday evening.

Confirmed appointments go straight into your calendar with reminders that cut no-shows. Anyone who goes quiet after you’ve quoted gets followed up — politely, more than once, over weeks rather than days. Most jobs that look lost aren’t; they’re just waiting for someone to ask again.

Dates drop into whatever calendar you already use
Reminders before every appointment to stop no-shows
Persistent, polite follow-up on anyone who goes quiet after a quote
One weekly page of numbers, not a monthly deck
Budget increases only when the data supports it

Ad seen
Enquiry lands
Replied in 60s
Qualified
Date confirmed
You quote
Job won

Your side of it

What we need from you

Not much, and none of it on an ongoing basis. This is the whole list.

Photographs of finished work

The single most important thing you’ll give us. Phone photos are fine. We’ll tell you exactly what to shoot and from where.

Half an hour to kick off

One call to go through your jobs, your patch, your capacity and what you actually want more of.

Turn up to the appointments

We can book them. We can’t attend them. If a confirmed appointment gets missed, the whole thing falls over.

Somewhere to put the ad spend

Paid directly to Meta, not to us. We’ll agree a sensible starting figure on the call.

That’s genuinely the lot. No weekly strategy meetings, no content calendar to approve, no homework.

No black box

One page, every week

Most agencies send a monthly deck full of impressions, reach and engagement — numbers that look impressive and tell you nothing about whether you made any money. You’ll get one page instead.

What was spent
How many enquiries came in
How many became booked appointments
Cost per booked job
How many of those appointments you actually attended
What closed, and what it was worth
What we’re changing next week and why

If a number looks bad, it’ll be on there. Hiding a poor week just means fixing it later and more expensively.

Still got questions?

Twenty minutes on the phone will answer them faster than any website will. We’ll look at your area, tell you what’s realistic, and be straight with you if it isn’t a fit.

Book a Free Strategy Call →